Privacy Policy

Last Updated: September 30, 2025

Introduction

Fried & Roth Orthodontics (“we,” “us,” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.friedandrothortho.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Privacy Notice – SMS Communication Compliance

Data Collection and Use

Fried & Roth Orthodontics may collect personal information, including your name, email address, and phone number, when you provide it to us through our website, in-office forms, or other communication channels. If you provide your mobile number, you consent to receive SMS messages from us regarding appointment reminders, treatment updates, promotions, and other relevant notifications.

Consent and Opt-In for SMS Messaging

By providing your mobile number, you expressly consent to receive text messages from Fried & Roth Orthodontics. These messages may include:

• Appointment confirmations
• Follow-ups
• Practice updates
• Promotional offers

Message frequency may vary. Standard message and data rates may apply. You can opt in to receive SMS messages through:

• Completing an online or in-office registration form
• Checking an opt-in box on our website or patient portal
• Confirming via a double opt-in SMS verification message (if applicable)

How We Use Your Information

We use your phone number solely for the purpose of providing important updates related to your orthodontic care, appointment scheduling, and occasional promotional content. Your phone number will not be shared, sold, or rented to third parties for marketing purposes. However, we may share your number with trusted third-party service providers who assist in delivering SMS communications on our behalf. These providers are contractually required to protect your information and comply with all privacy regulations.

Opt-Out Policy

You can opt out of receiving SMS messages at any time by:

• Replying “STOP” to any text message you receive from us
• Contacting our office at (440) 449-5792 or info@friedandrothortho.com
• Updating your communication preferences in our patient portal (if applicable)

After opting out, you will no longer receive SMS messages from Fried & Roth Orthodontics, except for responses confirming your opt-out request.

Data Security

We take the security of your personal information seriously. We implement administrative, technical, and physical security measures to protect your phone number and other data from unauthorized access, disclosure, or misuse. Our SMS communications are conducted through compliant platforms that adhere to industry standards for data protection.

Data Retention and Deletion

We retain your contact information for as long as necessary to provide services to you. If you wish to have your mobile number removed from our database, please contact us at info@friedandrothortho.com or (440) 449-5792. We will process deletion requests in accordance with applicable regulations.

Changes to This Policy

Fried & Roth Orthodontics reserves the right to modify this Privacy Policy at any time. Updates will be posted on our website, and we encourage you to review this policy periodically. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

Collected Information

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, telephone number, and demographic information (e.g., age, gender, hometown, and interests) that you voluntarily provide when participating in activities such as online chat or message boards.
• Derivative Data: Information our servers automatically collect, such as your IP address, browser type, operating system, access times, and pages viewed directly before and after accessing the Site.
• Mobile Device Data: Device information, such as your mobile device ID, model, manufacturer, and location information, if you access the Site from a mobile device.
• Third-Party Data: Information from third parties, such as personal information or network friends, if you connect your account to a third party and grant the Site permission to access this information.

Use of Your Information

Having accurate information about you permits us to provide a smooth, efficient, and customized experience. Specifically, we may use information collected via the Site to:

• Administer sweepstakes, promotions, and contests
• Assist law enforcement and respond to subpoenas
• Compile anonymous statistical data and analysis for internal or third-party use
• Deliver targeted advertising, coupons, newsletters, and other promotional information
• Email you regarding your account or order
• Enable user-to-user communications
• Generate a personal profile to make future visits more personalized
• Increase the efficiency and operation of the Site
• Monitor and analyze usage and trends to improve your experience
• Offer new products, services, and/or recommendations
• Perform other business activities as needed
• Resolve disputes and troubleshoot problems
• Respond to product and customer service requests
• Send you a newsletter

Disclosure of Your Information

We may share information we have collected about you in certain situations, including:

• By Law or to Protect Rights: If required to respond to legal processes, investigate policy violations, or protect the rights, property, and safety of others, as permitted by law.
• Third-Party Service Providers: With third parties that perform services for us, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Marketing Communications: With your consent, we may share your information with third parties for marketing purposes, as permitted by law.
• Online Postings: Comments or contributions you post to the Site may be viewed by all users and publicly distributed outside the Site in perpetuity.
• Third-Party Advertisers: We may use third-party advertising companies to serve ads, which may use information about your visits to provide relevant advertisements.

Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies to customize the Site and improve your experience. Most browsers accept cookies by default, but you can remove or reject cookies, which may affect Site functionality. Web beacons can be rendered ineffective by declining cookies or modifying browser settings. For more information, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Third-Party Websites

The Site may contain links to third-party websites and applications. Once you leave the Site, any information you provide to these third parties is not covered by this Privacy Policy. We are not responsible for the privacy practices of third-party sites.

Security of Your Information

We use administrative, technical, and physical security measures to protect your personal information. However, no security measures are perfect, and no data transmission method can be guaranteed against interception or misuse.

Options Regarding Your Information

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt out by contacting us using the information below. For third-party communications, you must contact the third party directly.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

(440) 449-5792
info@friedandrothortho.com
29001 Cedar Rd, #670
Lyndhurst, OH 44124